DMU Insights - Strategic Account Planning Tool

Why DMU Tracking Matters

Complex B2B sales are not closed by luck. They are won by understanding the human dynamics behind the decision.

Know Your Players

Identify every stakeholder in your deals. From Champions to Blockers, map their influence and role in the buying process. Understand who has decision-making power, who influences decisions, and who might block your deal.

Navigate the Journey

Track where each contact sits in their personal buyer journey. Do not pitch solutions when they are still defining the problem. Understand the Awareness, Consideration, and Decision stages for each stakeholder.

Align Strategies

Tailor your communication based on DiSC personality profiles. Speak their language to build trust and consensus faster. DiSC profiles include Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C) styles.

Powerful Features

Everything you need to decode the decision. Stop guessing. Our dynamic visualizer lets you plot contacts on a 2D matrix comparing Attitude versus Influence, overlaying DiSC colors for instant strategic clarity.

Feature List

• Interactive Quadrant Mapping - Plot stakeholders on customizable 2D matrices to visualize relationships and influence
• DiSC Profile Analysis Integration - Color-coded personality insights for Dominance, Influence, Steadiness, and Conscientiousness styles
• Real-time Stakeholder Sentiment Tracking - Monitor attitude changes throughout the sales cycle from Champion to Blocker
• Customizable Buyer Journey Stages - Adapt Awareness, Consideration, and Decision stages to match your specific sales process
• Exportable Strategic Reports - Generate PDF and presentation-ready insights to share with your team and leadership
• Team Collaboration Mode - Work together on deal strategy with real-time updates and shared visibility

Seamless CRM Integrations

Connect DMU Insights with your existing CRM to automatically sync stakeholders and keep your deal maps up to date.

Available Integrations

• HubSpot - Live integration available now for automatic contact and deal syncing
• Pipedrive - Live integration available now for seamless pipeline management
• Attio - Coming soon
• Salesforce - Coming soon
• Zoho - Coming soon
• Freshsales - Coming soon

Simple, Transparent Pricing

Get access to all features with our per-user subscription. No hidden fees, no complicated tiers.

Pricing Details

• Monthly Plan: EUR 15 per user per month, billed monthly
• Yearly Plan: EUR 150 per user per year, billed annually (save 16%)

What is Included in Every Plan

• Full access to DMU Insights dashboard with all visualization tools
• HubSpot integration and automatic sync of contacts and deals
• Complete contact and deal management capabilities
• Analytics and reporting with exportable insights
• Priority support from our dedicated team

Get Started with DMU Insights

Contact Us - Ready to Map Your Success?

Get started with a free trial or contact our sales team for an enterprise demo.

Why Choose DMU Insights

• Data Driven - Backed by proven sales frameworks including DiSC, MEDDIC, and Challenger Sale methodologies
• Secure and Private - Enterprise grade security with industry-standard encryption and data protection

About DMU Insights

DMU Insights Inc. provides strategic account planning software for B2B sales teams. Our platform helps sales professionals understand and navigate complex buying committees by mapping Decision Making Units across multiple dimensions including personality profiles, buyer journey stages, and stakeholder attitudes.

Common Use Cases for DMU Insights

• Enterprise Sales - Map complex buying committees with multiple stakeholders across different departments and locations
• Account-Based Marketing (ABM) - Align sales and marketing teams on target accounts with shared stakeholder visibility and coordinated outreach
• Sales Coaching and Training - Train sales teams on stakeholder analysis, relationship mapping, and strategic selling techniques
• Deal Reviews and Pipeline Management - Visualize deal health and identify gaps in stakeholder coverage and engagement
• Strategic Account Planning - Develop comprehensive account strategies based on stakeholder insights and relationship dynamics

Understanding DiSC Profiles in B2B Sales

DiSC is a behavioral assessment tool that categorizes people into four primary personality types:

• Dominance (D) - Direct, results-oriented, decisive. Prefer bottom-line conversations and quick decisions.
• Influence (I) - Enthusiastic, collaborative, optimistic. Value relationships and enjoy brainstorming sessions.
• Steadiness (S) - Patient, reliable, team-oriented. Prefer stability and step-by-step approaches.
• Conscientiousness (C) - Analytical, detail-oriented, systematic. Value accuracy and thorough analysis.

Understanding the Buyer Journey

The buyer journey in B2B sales typically consists of three main stages:

• Awareness Stage - The buyer recognizes they have a problem or opportunity but may not fully understand it yet.
• Consideration Stage - The buyer has clearly defined their problem and is researching and evaluating different approaches to solve it.
• Decision Stage - The buyer has decided on their solution strategy and is evaluating specific vendors and products.

Understanding Stakeholder Attitudes

DMU Insights tracks stakeholder attitudes across four quadrants:

• Champion - Actively supports your solution and advocates for you within the organization.
• Supporter - Generally favorable toward your solution but may not actively champion it.
• Neutral - Has not formed a strong opinion either way about your solution.
• Blocker - Actively opposes your solution or prefers a competitor.